iMapper Interactive Mapping Tool

The AdWest iMapper is a tool that combines Google Mapping technology and our existing GIS infrastructure to help media planners assess the relationship between their target and the physical coverage areas of community newspapers.

The application can be used to plot addresses, postal codes, towns etc. and analyze those locations against variables such as: newspaper coverage areas, a user-defined radius or trade area around the target location, topography and much more.

The iMapper also uses thermal imagery to incorporate layers of StatsCan Census and Generation 5 Consumer Spending data to layer the incidence of data as 'hot spots' for added perspective and clarity.